MY ROLE
Jr. Art Director
THE STORY
A look across Chevrolet’s Real People. Not Actors. campaign, built around everyday people discovering the cars and trucks for themselves. From unexpected demonstrations to candid conversations with families, the work turns product features into personal reactions, giving the brand room to surprise people and challenge what they thought they knew about Chevy.
MY ROLE
Jr. Art Director
THE STORY
Truck toughness is easier to understand when you can see it for yourself. In this Silverado spot, a side-by-side truck-bed demonstration gives real people a close look at the results, turning an abstract durability claim into something they can inspect, touch and react to.
MY ROLE
Jr. Art Director
THE STORY
A conversation about towing capacity takes an unexpected turn when the room itself starts moving. For Chevrolet, we turned a focus group inside a trailer into a live Silverado demonstration, letting the surprise and the participants’ reactions make the truck’s capability feel real.
MY ROLE
Jr. Art Director
THE STORY
Being disconnected gets personal when your phone appears to go through a wood chipper. This Chevy Cruze spot uses that moment of panic to introduce a more useful kind of connection: built-in Wi-Fi. The real reactions give a technology story a human, slightly mischievous twist.