MY ROLE
Creative Director · AI Artist
THE STORY
In 2026, the Honda Accord earned a record-breaking 40th Car and Driver 10Best award as the world geared up for the World Cup. This is 40 used that cultural moment to put the number into perspective. It also became Honda’s first spot created with CGI and AI, with AI used from early visualization and storyboards through the final creative.
MY ROLE
Creative Director
THE STORY
Recognition celebrates the success of second-generation U.S. Hispanics through the eyes of a parent. We may not always hear our parents say how proud they are, but we feel it in the sacrifices they made, the way they show up and the quiet recognition of how far we’ve come.
MY ROLE
Creative Director
THE STORY
Honda completely redesigned the Passport for 2026, making it their most capable vehicle yet. To launch it, we knew the work had to show that capability in action. A painted line became the visual thread of the campaign, marking the uncharted paths, unexpected turns and places worth exploring.
MY ROLE
Creative Director
THE STORY
The Honda Ridgeline has always battled the perception that it’s somehow “less truck.” Built Different challenged that idea by showcasing the versatility of its features through three distinct stories created for Hispanic, AAPI and African American audiences. Same core idea, different cultural lens. The African American version shown here is one expression of that broader approach.
MY ROLE
Creative Director · Co-Director
THE STORY
For Hispanic Heritage Month, we celebrated local car culture through the story of a young racer and his classic Honda Civic. Inspired by his father, he carries that passion forward, showing how a shared love of cars can become part of a family legacy.