This is 40
MY ROLE
Creative Director · AI Artist
THE STORY
In 2026, the Honda Accord earned a record-breaking 40th Car and Driver 10Best award as the world geared up for the World Cup. This is 40 used that cultural moment to put the number into perspective. It also became Honda’s first spot created with CGI and AI, with AI used from early visualization and storyboards through the final creative.
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