It Gets Better

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  • PQ Game-3.jpg

    Perfectly Queer: Design Reel

    MY ROLE
    Creative Director · Art Director · Packaging Design · Card Design

    THE STORY
    A quick look at the visual world of Perfectly Queer, from the packaging and card system to the illustrations and details that bring the game to life. This reel is a quick overview of the design, showcasing the personality, color and craft behind the finished product.

  • PQ Game-35.jpg

    Perfectly Queer

    MY ROLE
    Creative Director · Art Director · Packaging Design · Card Design

    THE STORY
    For It Gets Better, we created Perfectly Queer, a tabletop conversation game designed to help queer youth connect through everything from lighthearted prompts and trivia to deeper, more personal conversations. I helped lead the creative direction across the project, including the packaging and card design, while guiding a larger team of creatives and artists to bring the full experience to life.

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    Queer-a-thon

    MY ROLE
    Creative Director · Art Director

    THE STORY
    For It Gets Better’s year-end fundraising push, we created Queer-a-thon, a donation campaign built across Twitch, social, influencer and digital. The goal was simple: turn fundraising into an engaging cultural moment that could rally the community, broaden participation and help the nonprofit reach its end-of-year donation goal.