MY ROLE
Creative Director · Director
THE STORY
Sonora is as much about culture as it is food. This influencer-led story explores handcrafted artesanías alongside the Indigenous tradition of La Danza del Venado, celebrating the people, art and cultural traditions that make the region unique.
MY ROLE
Creative Director · Director
THE STORY
This influencer-led piece explores Mariscos al Puerto, showcasing the seafood, flavors and regional inspiration behind one of Mercado’s Sonoran offerings. A quick taste of what makes the region, and the puesto, special.
MY ROLE
Creative Director · Director
THE STORY
An influencer-led look at one of Sonora’s most recognizable foods: the flour tortilla. From preparation to the finished product, the piece celebrates the process, craft and regional tradition behind a Mercado favorite.