MY ROLE
Creative Director
THE STORY
A young man finds a breakup note written on a napkin at his kitchen table and immediately falls apart. Cue the Northgate carniceros, arriving like heroes with a spread of comfort food to help mend the damage. A playful reminder that good food may not fix a broken heart, but it can definitely make it hurt a little less.
MY ROLE
Creative Director
THE STORY
Centered on the family matriarch, this Día de los Muertos film celebrates the table as the heart of family tradition. Through lived-in details, familiar rituals and the warmth of generations gathering together, the piece turns an everyday family space into something deeply emotional and culturally meaningful.
MY ROLE
Creative Director
THE STORY
A dad is out back grilling for the family, but his grill is looking a little sad. Then the Northgate carniceros arrive like heroes, loading it up with a variety of meats and turning an underwhelming cookout into something worth gathering around.
MY ROLE
Creative Director · Director
THE STORY
Northgate’s carniceros know their way around a cut of meat. Cortes al Gusto puts that expertise front and center, showing how they can prepare your selection exactly the way you want it.
MY ROLE
Creative Director · Director
THE STORY
A young man needs a little help impressing his father-in-law at the family cookout. Luckily, Northgate’s ready-to-go selections make looking like you know exactly what you’re doing a whole lot easier.
MY ROLE
Creative Director · Director
THE STORY
Northgate’s butchers are experts. So good, in fact, it sometimes feels like they know what you need before you do. A playful take on the kind of experience that only comes from really knowing your craft.
MY ROLE
Creative Director · Director
THE STORY
It’s time to meet Los Meros Meros (the best of the best). This is a quick introduction to the experts behind Northgate’s seafood counter.
MY ROLE
Creative Director · Director
THE STORY
No gatekeeping here. A quick lesson in how Northgate prepares ceviche, sharing the tips, ingredients and know-how behind a Lent favorite.
MY ROLE
Creative Director · Director
THE STORY
A classic worth knowing. This social video piece breaks down mojarra with a little help from one of las meras meras at Northgate, making a traditional Lent favorite feel approachable and easy to bring home.